Custom i-ROADs Are the World’s Most Adored Vehicles

Interviews with Users of ROAD KITCHEN, Our 3D Printer Service: Vol.2

PROTOTYPING REPORT

Mr. Toshikura and Ms. Umezawa, Phase 7 Test Drive Pilots, experienced using ROAD KITCHEN, our service to customize i-ROAD parts with a 3D printer.
Part 1 of our interview with them traced the flow of creating custom front panels.
In this Part 2, we ask Mr. Toshikura and Ms. Umezawa how their feelings changed after installing their custom front panels on their i-ROADs.
The interview sheds light on the future picture of one's "beloved" vehicle made possible by 3D printers.
Mr. Toshikura and Ms. Umezawa, Phase 7 Test Drive Pilots, experienced using ROAD KITCHEN, our service to customize i-ROAD parts with a 3D printer. Part 1 of our interview with them traced the flow of creating custom front panels. In this Part 2, we ask Mr. Toshikura and Ms. Umezawa how their feelings changed after installing their custom front panels on their i-ROADs. The interview sheds light on the future picture of one's "beloved" vehicle made possible by 3D printers.

The Instant Custom Front Panel Was Installed, It Made the i-ROAD My Own

The Instant Custom Front Panel Was Installed, It Made the i-ROAD My Own

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―― When your front panels completed after trial and error were finally delivered to your homes, how did you feel?

Toshikura: The moment I opened the box, I said “Wow!” because it was so cool, even more so than I had expected. I immediately installed the panel on my i-ROAD, and it looked even cooler. I was so happy I called one of the designers right away.

Umezawa: The instant you installed your custom front panel, didn’t you feel doubly attached to your i-ROAD? Until I installed mine, I had always been keenly aware that my i-ROAD was on loan to me, which it was in fact. With the panel on, however, I started driving it around saying in my mind, “Look at my i-ROAD!”

Toshikura: You’re right. So when the time came to return my i-ROAD, my sadness was doubly deep, too. It felt as if “my i-ROAD has been taken away!” even though I returned what I had borrowed. It was tough (laughs).

Umezawa: When you think this is the one and only i-ROAD in this whole world, your fondness for it naturally deepens, you know. It makes you want to take much, much better care of it. I got a sense similar to when I named my child.

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Other People’s Designs Are Fine, But Your Own Design Is Even Better

Other People’s Designs Are Fine, But Your Own Design Is Even Better

―― When you saw each other’s front panel in the touring event in May, how did you feel?

Toshikura: I thought Ms. Umezawa’s panel was awesome for its originality. Honestly, I was a little jealous to see the glamor of the cherry flower design. In fact, I’m thinking secretly that, if I ever get another chance to make a custom front panel, I will theme it on the Japanese sense of seasonality.

Umezawa: I myself was envious of your “adult” sensibility of insisting that your front panel fit the i-ROAD design. I only had “flashiness” and “me-ness” in mind right from the beginning, so I was taken aback to see your approach. That such different panels should be made between just the two of us I suppose means as many heads, as many designs.

Toshikura: But the thing is that, no matter how great other people’s custom font panels are, you think yours is the best. At least I think so (laughs).

Umezawa: I think mine is the best, too! But that’s the beauty of customization to your own design. Because that makes your car the one and only in the world, your own that you truly adore!

Mr. Toshikura and Ms. Umezawa appeared so proud of their respective front panels while praising one another’s. It also seemed as though they were talking about their i-ROADs more as important personal partners than their own vehicles. Custom front panels probably close the distance between i-ROADs and their drivers.

TEXT BY Ryoko Sugimoto (contributor)
PHOTOGRAPHS BY Tomoyuki Kato / Yuta Nishida

ISSUED : 8 July 2016

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Article Index

Interviews with Users of ROAD KITCHEN, Our 3D Printer Service: Vol.2 “Custom i-ROADs Are the World’s Most Adored Vehicles” 8 July 2016

Interviews with Users of ROAD KITCHEN, Our 3D Printer Service: Vol.1 “After Being Led to Pursue What I Liked, There Was My Own Design” 1 July 2016

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Article Index

8 July 2016

Interviews with Users of ROAD KITCHEN, Our 3D Printer Service: Vol.2 “Custom i-ROADs Are the World’s Most Adored Vehicles”

1 July 2016

Interviews with Users of ROAD KITCHEN, Our 3D Printer Service: Vol.1 “After Being Led to Pursue What I Liked, There Was My Own Design”

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